https://www.destinywilliams.com/under-construction daily 0.75 2019-11-23 https://www.destinywilliams.com/home2018 daily 0.75 2020-01-09 https://www.destinywilliams.com/landingpage2 daily 0.75 2019-12-06 https://www.destinywilliams.com/viathevillagecasestudy daily 0.75 2020-01-17 https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552769375729-591CACXGTICWCTV0WIJV/vtv-1f.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552769594197-TASTYPMYHI8DTTTYZ2GM/wordmapimage1.png Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552769571599-L77C9N6FG2Q2NUZCFGNK/conceptimage1.png Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552769571170-8ZGBZ9DKRZ39OPUWXTWP/conceptimage2.png Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552769580771-4O274568CZFL8H1N4YAG/conceptimage3.png Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552096229931-VL2Y3EX4TRAQGTDLY0A5/vtv-divergentconcepts2.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552343055464-3CBPV6LF5KDDA5VECRXT/User+values+table1.png Viathevillage-casestudy Synthesizing our user research insights to visually represent the hierarchy of what users value. https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552600954133-XLJZFZEO2JJ296PFR7O5/vtv-1c.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552594385066-3TOW4NX6IKB9KPGWGQET/vtv-1a.jpg Viathevillage-casestudy https://viathevillage.com/ https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552096348628-NO43CRCMTJ8Y1LLTY4L8/vtv-divergent+concepts1.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552774509096-MJJ9DMPICPO96XJWY7YO/vtv-1g.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552775748161-MW1BMELR70D2BP2FEW2L/vtv-a1.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552775748309-EVTPVSSBZXMIAT8EB7XY/vtv-a2.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552775748570-U922IEQQNTHKTY3PDVT3/vtv-a3.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552775749168-J1BXGAQFBJMW7J09UC7R/vtv-a4.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552775749921-TTJHKG20PJ7NE17FWZ5M/vtv-a5.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552775749911-N7KCUWXM67N4AW3QNELO/vtv-a6.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552775750926-VYG59J6ALB304TY5F7UL/vtv-a7.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552775750994-PDF1Y19WVDYQMIDM8ZHD/vtv-a8.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552773215479-WXZJ3VUSC0160DLT6H8E/wordmapimage1.jpg Viathevillage-casestudy Word mapping to see overlapping themes between the user needs and the goals of the website. https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552774834506-SIPU6065DWUZQR5LPAX2/usabilitymatrix-mix.png Viathevillage-casestudy - User values and Website Goals Matrix https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552774857012-W1NNB8XDMU81SLX8WD4H/usabilitymatrix-nannies.png Viathevillage-casestudy - Scale of Nanny User goals https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552774883892-313BLQ7GQTV39OQXLGOD/usabilitymatrix-parents.png Viathevillage-casestudy - Scale of Parent User Goals https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552771242702-QBG5OUIOCUN8L2HH874M/vtv-1e.jpg Viathevillage-casestudy Analysis of direct competitors. https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552775254124-XMNGZHSN1RG456J8VVGB/vtv-1h.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552769017859-WUNRECB69MOL53Z61L2N/IMG_6032.jpg Viathevillage-casestudy We mapped out trends from domain research and user data to visualize themes that would be the most important to guiding our scope. https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552772901816-9OXZWH5LUZKBDI917UNE/conceptimage2.jpg Viathevillage-casestudy Affinity mapping key insights. https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552096269895-1YR9QQ9OG6IHS85VEWY8/vtv-divergentconcepts3.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552601023705-49RV6NWVLGW3A77NXPUR/vtv-1d.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552595056473-5SPCLWASEQ1ZDS4AA6J8/vtv-1b.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552098842597-FDL89LJ6NG1HPKJYPAQ6/vtv-optimalsortasset1.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552775235642-IP8F9QPG24JLG7BNE4SQ/vtv-1i.jpg Viathevillage-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552771082014-5OS8JYJZECVR42MOD1TF/vtv-1m.jpg Viathevillage-casestudy - Search Analysis of indirect competitors. https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552771081395-04O678SLJQF415X0N95F/vtv-1l.jpg Viathevillage-casestudy - Connect Analysis of indirect competitors. https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552771079948-GAIIMXMA5L9FDHLD25UB/vtv-1k.jpg Viathevillage-casestudy - Community Analysis of indirect competitors. https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552771079745-DND25XTCEEVYQZPEAJ8W/vtv-1j.jpg Viathevillage-casestudy - Information Analysis of indirect competitors. https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1552772712159-5EFWPYNO00LEJM86M3OM/conceptimage3.png Viathevillage-casestudy https://www.destinywilliams.com/designmuseumchi daily 0.75 2025-03-06 https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1564752580251-8FOJ6DV6BNJ8NY5O8I59/DMC-3.png Designmuseum-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1564753071713-AM1IKZBI6T23H3TM99EW/DMC-5.jpg Designmuseum-casestudy Digital platforms such as Dribbble and Behance are great places for creatives to connect and share their work. They do however exclude the younger demographic who are not professional creatives but are just looking for some different perspectives and guidance for their own creative work. Those platforms are an intimidating and somewhat competitive environment for inexperienced creatives to feel comfortable joining the conversation. https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1565114969999-2TYAPLOOUP3121HBMG8A/chidm-a12.jpg Designmuseum-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1553384306873-LUXORNPPVSQLZOAFJA9V/chidm-a13.png Designmuseum-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1553384307044-M8HMEGATWS2EI5N8JH3E/chidm-a14.png Designmuseum-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1564753268547-J2E2P9BBLQL05O0G8O96/DMC-6.png Designmuseum-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1579307807259-MZG8VZOYUC4D9BLUNMIE/chidmvideo4.gif Designmuseum-casestudy https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1564754468897-CUS1F2V83MIZQ37BNPTV/DMC-7.jpg Designmuseum-casestudy 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2025-03-06 https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1564763163312-KRC3A2WVYZ0RGWEV3AWQ/cpl-18.png chipublib-case https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1553360701623-LCBOAQVG8YBDYWYVMZLN/cpl-a2.jpg chipublib-case https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1580395041449-0V1V4OUQIT4CGSNA8RY2/Screen+Shot+2020-01-30+at+8.35.46+AM.png chipublib-case Annotated wireframe for homepage https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1580394034730-PFLU6373A534068XC4HV/Screen%2BShot%2B2020-01-30%2Bat%2B8.14.33%2BAM.jpg chipublib-case User flow for explore actions https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1580393965037-H9PYTW7CL68HOEU2VFVD/Screen%2BShot%2B2020-01-30%2Bat%2B8.14.45%2BAM.jpg chipublib-case User flow for registering https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1564763634279-9OFF3P1YI14T5K7EYQ4E/cpl20.png chipublib-case 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https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1564762523001-LNMPC07CCEGK9O18YWW6/cpl-17.png chipublib-case https://www.destinywilliams.com/all daily 0.75 2025-03-06 https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1563295873559-B6NQLBMNSQXZ4TPV9FHB/vtv-2.png ALL WORK 2018 - VIA THE VILLAGE https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1563295872606-R4OUOI4HSFTYHY3NVL8E/cdm-1.png ALL WORK 2018 - DESIGN MUSEUM OF CHICAGO https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1563295872944-S3BPWYQCFAY6WHAPNQXA/cpl-1.png ALL WORK 2018 - CHICAGO PUBLIC LIBRARY https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1563295872227-GW6R146A5QC3COMJBO4M/ag-1.png ALL WORK 2018 - THE ALPHAWOOD GALLERY https://www.destinywilliams.com/new-page-11 daily 0.75 2019-07-23 https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1563297872717-2AF9ZOWRGKBZ88XHTUDH/IMG_1071.jpg ABOUT2 https://www.destinywilliams.com/about-1 daily 0.75 2025-03-20 https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1563888560659-S0G889TZV2QG0J6E18C4/IMG_7284.jpg ABOUT I’m currently in Chicago working on various design projects, going to art exhibits, or with my rescued baby kitten Icy. https://www.destinywilliams.com/ferrer-foundation daily 0.75 2020-02-03 https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1578537908059-OTDQULYU4WC945F4F9CD/fr-a1.png ferrer foundation- case study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1578537626643-JO3S7Y8ABCM7CUGXJK54/presskit1small.png ferrer foundation- case study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1578532347607-A1LILDRPI0YSMCUO33WD/vtv-1a.jpg ferrer foundation- case study https://www.oneforonechicago.org/ https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1578537023278-1550O6KKTNYBN6SP7OMN/fr-b5.png ferrer foundation- case study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1578537022761-C8YBPZ5Q6DVJS0U81WCI/fr-b6.png ferrer foundation- case study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1578537025479-MKB2KY62KYYCWOBMCRAF/fr-b7.png ferrer foundation- case study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1578537025748-DE2SGLJD2L9VMM03TD3W/fr-b8.png ferrer foundation- case study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1578537027624-D2UDUYJVNP9GXJ3QKZ3M/fr-b9.png ferrer foundation- case study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1578537029473-9CUWB07AO6RO6MRK0A4R/fr-b10.png ferrer foundation- case study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1578537689173-64PMUYAB8CYIOPXXZW84/frpresskit2small.png ferrer foundation- case study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1578537938020-LWF3UCBDKY072OI4G3WT/fr-a4.png ferrer foundation- case study https://www.destinywilliams.com/view-all daily 1.0 2025-03-20 https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1610638378230-9YX3V4RPH5QBVA3G7ZC1/FF-A.png VIEW ALL WORK THE FERRER FOUNDATION AND EIGHT BIT STUDIOS Completed UX research and design within a team of 4 product designers during an 8-hour sprint for a nonprofit organization in Chicago, led by Eight-bit Studios View Case Study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1610638215028-I57R677AOR299DRMK6AC/CPL-A.png VIEW ALL WORK CHICAGO PUBLIC LIBRARY UX research and design, service design plan, interior design, architectural planning, graphic design, and marketing strategy View Case Study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1605632482547-M2ACC6FM2NN1KNKWFNIH/dmc-b.png VIEW ALL WORK DESIGN MUSEUM OF CHICAGO Worked within a team of 3 designers to complete UX design, UX research, UX testing, and product strategy for the Great Ideas of Humanity exhibition View Case Study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1605632715630-I0GWW8G2NQQFQ1NXVJ6V/PC-b.png VIEW ALL WORK PHILLIPS COLLECTION MUSEUM OF MODERN ART Completed marketing planning and strategy, exhibition design, experience design, visitor services planning, and was the Association of Art Museum Directors and United Negro College Fund Fellow Contact For More https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1605632755003-J73YMRMP7WT4K97G1UL1/BR-b.png VIEW ALL WORK BROAD MUSEUM OF CONTEMPORARY ART Art print sales, retail sales, client advising, retail design, visitor services, product design, experience design, and research for the museum store Contact For More https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1605629681923-S3SUTIHECQBFTTS1D7E7/VV-A.png VIEW ALL WORK VIA THE VILLAGE Completed UX design, UX research, UX testing and product strategy within a team of 3 designers for a nanny-share search platform View Case Study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1605632521287-D2ZE8RMPM77GRVUKZR4R/ag-b.png VIEW ALL WORK ALPHAWOOD GALLERY Completed various design and creative roles including Exhibition design and planning, service design, web design, social media, and marketing planning View Case Study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1610638421916-XAWS6WJB0SQEW6U5YFD7/wg-b.png VIEW ALL WORK THE WOODSHOP GALLERY Digital design consultant to an art gallery in Chicago. 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Design Process includes UX research and design, UI and graphic design, social media planning, digital marketing strategy View More https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1578090456789-POM93JUU9EZSR9MRV7W6/ag-image1.png VIEW ALL WORK 2022 ALPHAWOOD GALLERY Completed various design and creative roles including Exhibition design and planning, environmental design, web design, social media and marketing planning View More https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1578090421343-BQAWY75MS2C5WG0E5VAY/chidm-image1.png VIEW ALL WORK 2022 DESIGN MUSEUM OF CHICAGO Completed UX design, UX research, UX testing, brand identity, exhibition design and planning for the Great Ideas of Humanity exhibition View Case Study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1578090405480-95PDB8VVKA0FELJ0KQK6/via-image1.png VIEW ALL WORK 2022 VIA THE VILLAGE Worked within a team of 3 designers to complete UX design, UX research, UX testing and product strategy View Case Study https://www.destinywilliams.com/view-all-work-2025 daily 0.75 2025-03-06 https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1605632482547-M2ACC6FM2NN1KNKWFNIH/dmc-b.png VIEW ALL WORK DESIGN MUSEUM OF CHICAGO Worked within a team of 3 designers to complete UX design, UX research, UX testing, and product strategy for the Great Ideas of Humanity exhibition View Case Study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1610638215028-I57R677AOR299DRMK6AC/CPL-A.png VIEW ALL WORK CHICAGO PUBLIC LIBRARY UX research and design, service design plan, interior design, architectural planning, graphic design, and marketing strategy View Case Study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1605632715630-I0GWW8G2NQQFQ1NXVJ6V/PC-b.png VIEW ALL WORK PHILLIPS COLLECTION MUSEUM OF MODERN ART Completed marketing planning and strategy, exhibition design, experience design, and visitor services planning as the Association of Art Museum Directors and United Negro College Fund Fellow Contact For More https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1605632521287-D2ZE8RMPM77GRVUKZR4R/ag-b.png VIEW ALL WORK ALPHAWOOD GALLERY Completed various design and creative roles including exhibition design and planning, service design, experience design, web design, social media, and marketing strategy View Case Study https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1605632755003-J73YMRMP7WT4K97G1UL1/BR-b.png VIEW ALL WORK BROAD MUSEUM OF CONTEMPORARY ART Art print sales, retail sales, client advising, retail design, visitor services, product design, experience design, and research for the museum store Contact For More https://images.squarespace-cdn.com/content/v1/55986d28e4b06639d2436e38/1605632681377-OVX95W6LDZX53WV8L2JD/LV-b.png VIEW ALL WORK LOUIS VUITTON Completed experience design research, customer experience, and sales strategy for the Men’s summer 2019 collection Pop-up in Chicago Contact For More